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Presented at the ATA Conference, 2004 The
Proper Care and Feeding of Humans: Human Resources Basics for Translation
Companies
Let’s begin by examining the first step in the life of an employee—recruitment.
The three recruitment tools that have proven most effective in my environment
(a 45-employee company in a large metropolitan area) are (1) filling a position
from within, via an inhouse posting; (2) asking current employees about potential
candidates they may know; and (3) advertising in the Sunday edition of the
local newspaper (which includes a web posting for seven days). Other recruitment
tools may be more effective in your environment, or depending on the position
to be filled.
November 25, 2004 Taking
Inventory with St. Jerome: How Well Equipped Are Our Computers?
Last year I wrote an article in the ATA Chronicle speculating on why so many of us translators shy away from becoming more skilled with our computers. Since then I believe I may have found one answer.
October 27, 2004 Guerrilla
Marketing for Translation Agencies and Translators
Marketing can be evidenced in every action your company does. The way your receptionist answers the phone, the way your lobby looks, your stationary, your business card, the clothing you choose for a sales meeting, the format you use for presenting an estimate to a potential client are all part of your marketing (or lack thereof!) Everyday you influence the perception people have of your company, your services and your abilities by many messages you send – some of them intentional, some unintentional.
October 1, 2004 Spy vs.
Spy: How on earth did I get infected with all that spyware?
A frequently heard question is "how on earth did I get infected with all that spyware in the first place?" Well, you usually get infected because your security settings are too low. Here are a number of recommendations that will help tighten them, and which will contribute to making you a less likely victim.
September 26, 2004 The
4 T's - Tips, Tactics, Tricks and Techniques to improve your translation business
Have a clear idea of what services you offer (translation/ interpreting/DTP/typesetting/) and what subjects you can and can't do.
A good way of forcing yourself to sit down and work out what you offer is to write your own brochure. It does not really matter whether or not you actually have it printed. The idea is that if you ... (more)
September
25, 2004 Unleash
Your Multilingual Mac
Here's an excellent resource for anyone curious about the Mac's global capabilities. It has been recently updated and offers an excellent explanation of what OS X supports (and doesn't support) regarding Unicode.
August
24, 2004 Are
You A Bitch Or A Man? – Microsoft’s Million-dollar Blunders
Bill Gates and his staff very often commit goofs which cost the company many millions of dollars and an equal amount of embarrassment. Now, every one in Microsoft is being schooled and taught that, out there, beyond the borders of the United States, there actually exists another world.
Not only does the Americans’ poor knowledge about the rest of the world make them a laughing-stock in most of the world, it also costs their companies dearly. Microsoft is no exception.
July 29, 2004 Web
Globalization Is Back on the "Front Burner" of the World's Largest
Companies
Driven by a rebounding global economy, emerging markets and a stronger appreciation
for the value of multilingual Web sites, Web globalization activity is increasing
dramatically among many of the world's largest companies. This finding, and
many others, can be found in the new report from Byte Level Research