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Learn How the
World’s Leading Multinationals Manage Web Globalization
The Web globalization industry is primed for significant growth as major multinationals expand the number of country-specific Web sites they offer and improve upon the quality of their existing Web sites.
This finding, and many more, were the result of an in-depth survey of a number of global companies, including Deloitte, Dow, IBM, Microsoft, MGM, Starbucks and Wal-Mart.
Over the past two months, ByteLevel Research conducted phone and electronic interviews with executives at 15 large, multinational corporations. This report sheds light on how these companies approach Web globalization internally, how much money they spend, what types of software tools they use and much more.
Finding
the Elusive Translation Buyer
Knowing who is buying lets sellers better target their marketing. In this report we add to industry knowledge by profiling the “typical” buyer. We asked sales representatives from 25 language service providers (LSPs) to tell us about their top three clients. Fifty-nine salespeople responded, yielding a sample of 177 clients that we analyzed statistically.
The profiles incorporate both:
Demographic information that describes the buyer (title, age, and gender).
Behavioral data that tells us something about how they act (for example, how
much they spent in the last 12 months).
From this data we developed clusters that describe three types of language
service buyer.
This project is our first report on the subject of who purchases language services, and to the best of our knowledge is the only such research.
Seamless
Translation™ - Delivering for the user
The next two years will be electric
The Internet places resources at the fingertips of users, empowering them to access information when they like, where they like and in the manner they like. This phenomenon has unleashed a paradigm shift in translation services.
Enterprises that take advantage of this new paradigm will:
The focus of this paradigm shift is not so much about the information we translate today, but the mass of information that is not translated for both economic and logistical reasons.
This paradigm shift will produce winners and losers.
It will change the competitive landscape forever. Winners will see an explosion in their current market share, unlock new markets, and seize opportunities. Their global competitors may never recover from the head start conceded
Translation
- Getting It Right
For non-linguists, buying in translation is often a source of frustration. The suggestions in this brochure are aimed at reducing stress.
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